NBC Universal places mobile at center of movie marketing strategy
NBC Universal Inc.’s Universal Pictures and Rogue Pictures are using mobile to create buzz for “MacGruber,” a comedy film that hits theaters May 21.
The entertainment giant launched an application for Apple’s iPhone, iPod touch and iPad to promote the movie. The MacGruber application features the Bomb Defuser game, the Mullet Generator photo tool, a soundboard with lines from the film, ringtones, wallpapers, a plot synopsis and a video trailer.
“MacGruber is an iconic character on Saturday Night Live, but only has the chance to be on screen for a short amount of time in a given episode,” said Ben Blatt, manager of digital marketing at Universal Pictures, Universal City, CA.
“The feature film expands on the character as an action hero, but more importantly on the comedy,” he said. “This app is a chance to bring existing fans of the character and a new audience into the world of MacGruber and showcase just how hilarious the character can be. Read More