The good news for brands trying to market through the mobile device starts with the amount of time people are spending on their devices throughout the day. When asked how much time is spent on personal use (with the remaining being on business) 74% of smartphone owners indicated they are using their device primarily for personal reasons.   Below we can look at when, throughout the day, the device is getting the most attention.

So while smartphone owners may be always available, the concern is how receptive these consumers might be to mobile advertising.  To find out, smartphone owners were asked how interested they were in receiving various types of mobile advertising.

(Source: Compete)

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Tags: consumer behavior, coupon, mobile advertising, owner, smartphone, time spend, user
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